The next time you plan a Tarjay run—virtually or in store—don’t forget to hit up the Target lingerie aisle, currently filled with on-point picks for Valentine’s Day (and beyond). As you comb through the big-box store’s shelves for mini beauty essentials and sugary snacks that probably weren’t on your shopping list, just know that a new favorite bra or sexy lingerie set is waiting for you in its stacked intimates department.
From mesh baby dolls to lace bodysuits and cute matching sets, Target has budget-friendly options for everyone to feel like their best self on February 14. Not about to drop your hard-earned coin for special-occasion-wear you’ll slip into only once? No worries. There’s an equally impressive amount of cozy nightgowns and pajama sets for a chill night in. (Oh, and there are plenty of hipsters and bikini underwear bulk packs if you’re just considering a small refresh.)
Best part? With many of Target’s lingerie brands available online, you can shop for intimates from the comfort of your couch, avoid the hassle of trying things on in a dimly lit cubicle—and score free two-day shipping. Ahead, the Target lingerie brands to have on your radar, with our top picks from each to shop immediately.
One of the best things about Target’s signature lingerie brand, Auden, is its range. Need a nursing bra? Auden’s got it. Looking for cheeky underwear? Ditto. And if you’re in the market for something more special, consider one of its lace lingerie bodysuits or sheer baby doll dresses. Whoever sees you in one of those will be fantasizing about it for weeks after.
Thanks to Journelle, you can bank on Target for some high-end lingerie options to store in your top drawer too. Here you’ll find both sexy matching sets to spice up foreplay or comfy sleepwear to go straight to bed—your call. Best sellers include lace balconette bras (think of them as the more nonchalant version of push-up bras, with the same effect), next-to-nothing undies, and pretty cami dresses in the softest fabrics.
Target’s bra selection is nothing short of impressive, and part of that is thanks to All.You. Lively’s exclusive collection for the retail giant. (Some background: Target teamed up with Lively in 2021 to create a capsule of its best-selling, size-inclusive bralettes—all priced at $25.) Whether you have a small cup size or larger bust, the collection delivers weightless racerback bralettes and V-neck styles perfect for wearing all day long (and under most tops).
For a selection of cute, plus-size numbers for every day, it’s worth checking out Paramour. Sizes start at 32C and go up to 42H, and bras feature visually intriguing details like keyhole cutouts and lace and fishnet overlays. For those who prefer a no-frills design, there are also simple satin options and lace bandeaux to choose from.
Come for the sexy, strappy designs; stay for the support and comfort you get from Curvy Couture’s bras, including long-line bralettes, halter silhouettes, and strapless options. ’Tis the season for lace and fire-engine red, though you can also opt for classic black with a little mesh. You do you.
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