Lingerie is a key wardrobe essential—after all, it’s the first thing you put on and the last thing you take off every day—and the best lingerie brands are designing underwear that anyone can appreciate. Think simple yet sexy styles that support and come in a wide range of sizes.
A handful of direct-to-consumer brands, like Cuup and Thirdlove, are leading by example in the realm of form-meets-function. Both are using technology—and real women’s measurements—to reengineer lingerie that’s more size-inclusive and representative of women’s bodies. Others, like Dora Larsen, Parade, and Savage x Fenty, home in on the experience of wearing lingerie with materials and cuts that are slinky but also exceedingly comfortable.
On this list you’ll find the best places to buy lingerie across all sizes, budgets, and occasions. (Valentine’s Day is just around the corner, though, if you need a reason to shop!) Whether you’re looking for cute everyday separates or want to go all out for an at-home date night, we rounded up 37 of the best lingerie brands to shop right now.
Best Lingerie for a Second-Skin Feel
Feminine and comfortable, Eberjey is known for its pretty bralettes and lace undies that you can easily wear under a number of outfits.
Just because it’s sheer doesn’t mean it lacks support. Cuup’s innovative mesh bras are made of a single airy layer that fits you in all the right places. And who doesn’t love leopard print? Meow.
If anyone is going to do shapewear right, it’s going to be Kim Kardashian West. Her Skims collection of ribbed bras, cropped tanks, and boxer shorts work under all kinds of strappy, backless tops and dresses, and the stretchy cotton fabric is comfortable enough to wear hours on end. (We know because we’ve tried.)
Known for its seamless lace and breathable mesh styles, Cosabella (whose name translates to “beautiful thing” in Italian) makes lingerie that works under the trickiest of outfits.
If you’re looking for soft-cup lace bralettes, cheeky boy shorts, or comfy thongs (yes, those exist) you can wear everday, consider your search over. There’s something so unique about the fabrics Hanky Panky uses that one Glamour writer dubbed the brand her “one true lingerie love.”
You may be familiar with Journelle for its expert curation of designer lingerie, but the multibrand boutique also designs gorgeous bras, thongs, and sleepwear under the Journelle Collection label. Most of the styles are for everyday wear (plunge bras, balconette bras, demi bras, and briefs), but there are a few cheeky surprises if you want something more enticing.
Gone are the days of boring, muted lingerie. Dora Larsen creates vibrant satin and lace sets, like this pair, that can spark an instant mood boost.
If there’s no distinction in your top drawer between “everyday” and “occasion” lingerie, then you’ll love Araks’s dreamy, barely there undergarments. Think wire-free styles, pastel colors, elevated granny panties (definitely a thing), and lots of satin and mesh inserts.
It’s easy to feel complete when your bra and underwear match, but Love Stories makes perfectly mix-and-match lingerie in printed silk and lace that are just as fun to buy as they are to wear.
Check out On Gossamer if you want to fill your underwear drawer with essentials that feel like nothing on. The brand is carried at major retailers like Nordstrom and Bloomingdale’s, so you’ll probably recognize its lace-trimmed bras and mesh briefs.
Best Lingerie for Inclusive Sizing
Using the measurements of millions of women, Thirdlove has created more than 80 bra sizes you can choose from, including half-cup sizes (from A to I). The 24/7 Classic T-Shirt Bra started it all—and set a new standard for fit and comfort. It has thin memory foam cups that mold to your shape and soft, pleated shoulder straps that won’t dig grooves into your shoulders.
Sweet, but make it Savage. Rihanna’s lingerie line of embellished separates, onesies, and cheeky Brazilian cuts look best with clothes off and the lights on.
If you’re not ready to venture out into over-the-top territory, True & Co. has a ton of supportive size-inclusive basics you can stock up on, including V-neck, triangle, and push-up bras.
Say hi to the bra that’s going to ruin all other bras for you. The Natori Feathers Bra has a cult following (even Lady Gaga is a fan!), and at $68, the price point is just right for a workhorse piece—not to mention there are a ton of bra sizes (30A to 38DD) and classic or seasonal colors to choose from.
Frustrated by lousy bras and bad fits for larger busts? Wacoal is worth checking out then. Pictured is its Awareness Underwire Bra, which starts at 32D and goes up to 44H.
Created with comfort in mind, Le Mystère’s bras are the kind you wear and completely forget about—they fit that well. The brand designs bras from size 32A to 44H and covers most categories: smooth T-shirt bras, full-coverage foam cups, and actually cute maternity options.
More sexy plus-size lingerie coming to you from Cacique by Lane Bryant. The brand runs regular promos on panties and bras, so keep an eye out for those bargain deals.
Best Lingerie for Special Occasions
Agent Provocateur is where to shop when you want something that’s moody and romantic. Its hotter-than-hot intimates are perfect for when you want to make an entrance.
Fleur du Mal makes boudoir styles in deceptively comfortable cuts and fabrics—like this satin and lace set. Boardroom energy meets bedroom fantasy.
Bluebella has become a mainstay in the lingerie department, and it’s not going anywhere. With flirty bodysuits, cutout bras, and cute sleepwear coming in at under $100, you won’t regret adding this brand to your rotation.
It’s no exaggeration to describe La Perla as the pinnacle of luxury lingerie. The Italian brand has been around for more than 60 years and counts celebrities like Kendall Jenner, Lady Gaga, and Charlize Theron as fans. The burgundy lingerie set pictured is just an example of its timeless, high-quality design.
The perfect bustier top, thanks to For Love & Lemons. The brand makes fun, carefree silhouettes—garter sets, cutout one-pieces, and corsets—in detailed fabrics and prints.
For a twist on your classic black lingerie, look to Else’s dreamy sets, which are handmade in an Istanbul atelier.
Insta-friendly label Only Hearts is a one-stop shop for—you guessed it—all things hearts. Shop its gorgeous babydolls, mesh bodysuits, and bikini briefs with signature heart prints, bows, and cutouts.
Best for Everyday Basics
The perfect amount of soft, cozy, and comfy from (no surprise here) Aerie. The all-American brand is known for its wear-with-anything bralettes and underwear.
If your underwear doesn’t make you feel invincible, you’re probably not wearing the right pair. Enter Stripe & Stare. The brand uses MicroModal in all its products, which is a sustainably sourced material from beechwood trees. The fabric breathes with the skin and holds its shape better than cotton.
If you haven’t heard the term leisurée before, just know that Lively’s team of badass women is behind it. The brand combines the feel of activewear with the function of lingerie to make affordable size-inclusive bras, bralettes, underwear, and swimwear.
With Organic Basics, you can count on having basics that feel good to wear and even better to buy. The brand prioritizes sustainability, working only with trusted, certified factories and sourcing fabrics like organic cotton and Tencel that are not just softer or more durable, but also kinder to Mother Earth.
Whether you’re looking for full-coverage bras, nursing and maternity styles, or cozy lounge sets, Soma is one corner of the internet worth spending some time in—you won’t leave disappointed.
Ade Hassan helped redefine the meaning of skin-toned lingerie in 2014, when she launched Nubian Skin—a collection of nude basics for women of color. Now the brand sells a range of lingerie, loungewear (for men and women), and hosiery options that actually match your skin tone.
With its impressive size range and juicy-fruity color palette, Parade has permanently rewritten the script on inclusivity in the lingerie world. Don’t miss its recycling program, where you can send in old panties to score a 20% discount on your next order.
What you see is what you get at Knickey: comfy, minimalist underwear that put sustainability and versatility first. The undies (think mid and high-waist briefs) are made from organic cotton, cost $13 a pop, and come in a handful of essential colors. The brand is also big on recycling, so you can send in any old, unwanted pairs for it to recycle.
If you’ve ever seen Chiara Ferragni post a photo of herself in lingerie on Instagram, odds are she’s wearing Intimissimi. The Italian influencer is a brand ambassador, and we get why: Intimissimi makes sexy yet affordable underwear and bodysuits that you don’t want to tear off the second you get home.
The best underwear is the kind you never have to think about, and Richer Poorer’s range of muted, earth-toned boy shorts (a.k.a. Femme Boxers) delivers time and time again. (Its cutout bralettes are just as soft, FYI.)
Here’s another brand redefining nude lingerie and hosiery. Nude Barre is a Black-owned, female-founded label bringing you top-drawer essentials in a range of shades to match your skin tone. Not sure what color to go with? Order a pack of swatches first to see what works best.
By using only the softest fabrics—pima cotton, organic cotton, cashmere—Skin’s undergarments are ideal for people with sensitive skin. In addition to intimates, the brand sells cozy loungewear sets to add to your WFH rotation.
Eres’s designs are as understated and high-quality as you would expect from a storied French fashion brand: delicate lace and stretch tulle, minimal seams, and light-as-air fits. It’s the kind of lingerie you have to experience in person before you can truly appreciate the craftsmanship.
The 37 Best Lingerie Brands to Shop in 2022
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