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Lady Gaga Wore the Gucci Logo From Head to Toe to Promote House of Gucci

And Adam Driver, as well. This is all too much.

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Next up: Lady Gaga basically dresses as the House of Gucci itself. Spotted leaving her hotel in London on November 10, Gaga wore a cape covered in sparkly embellishments and the iconic Gucci double-G motifs. She styled the dramatic ensemble with sky-high platforms reminiscent of the “Bad Romance” era. 

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House of Gucci focuses on Patrizia Reggiani (Gaga) and Maurizio Gucci (Driver) during the downfall of the Gucci family dynasty. It’s based on the book The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed by Sara Gay Forden. Gaga’s character, Patrizia, was tried and convicted for ordering the assassination of her ex-husband and former head of the fashion house.

Gaga opened up about her performance to British Vogue. “It is three years since I started working on it,” she said. “And I will be fully honest and transparent: I lived as her [Reggiani] for a year and a half. And I spoke with an accent for nine months of that.” That included off-camera. 

She continued, “It was nearly impossible for me to speak in the accent as a blonde. I instantly had to dye my hair, and I started to live in a way whereby anything that I looked at, anything that I touched, I started to take notice of where and when I could see money. I started to take photographs as well. I have no evidence that Patrizia was a photographer, but I thought as an exercise, and finding her interests in life, that I would become a photographer, so I took my point-and-shoot camera everywhere that I went. I noticed that Patrizia loved beautiful things. If something wasn’t beautiful, I deleted it.”

House of Gucci hits theaters November 24, so get ready for several more weeks of iconic fashion. We’ll keep you posted the whole way through, of course. 



Lady Gaga Wore the Gucci Logo From Head to Toe to Promote House of Gucci
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